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Posts by Rob Kranz

Why We Do What We Do

By Rob Kranz, Director/GM
Published: January 12, 2018

So, what does Rockwell Automation’s Arena team believe? Why do we do what we do? We believe that engineers should spend their time solving problems for their organizations and not being programmers. This simple sentence sums up our product roadmap, vision and mission. Every feature in this new release was designed to make it easier for users of Arena to solve complex real-world problems faster and easier without having to resort to Visual Basic, C++, Java or any other sort of programming.

Taking the Uncertainty Out of Planning and Scheduling

By Rob Kranz, Director/GM
Published: October 3, 2017

There will always be times when circumstances combine to destroy the accuracy of the prediction, leaving businesses wondering what went wrong.

Getting More from Arena with Operational Decision-Making

By Rob Kranz, Director/GM
Published: December 5, 2015

A number of forward-thinking companies are expanding their use of simulation beyond strategic decisions and re-purposing these models for operational use. While strategic models tend to address larger directional decisions for a business; operational simulation models are focused on making the best decisions about how the process should function over a much narrower time-horizon using real-time data about the current state of the process.

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