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Gift Wrap Manufacturer Increases Sales with Production Simulation


The Challenge

Increase throughput, decrease inventory, reduce operating expenses and cycle time, and enhance capacity planning.

The Arena Solution

In order to identify the critical problems in the manufacturer’s process, the consultants put into place a business process analysis-and-repair initiative that included production simulation. Arena’s manufacturing simulation software by Rockwell Software was selected because it quickly illustrated the performance of the entire process: entering new customer forecasts, building the product database, completing package design, and finalizing quality control information for the product. 


The Arena production simulation model was used to evaluate over 20 implementation scenarios, identifying more than five that could improve the system. The definitive scenario demonstrated how to reduce cycle time from five weeks to three days; bring down overtime expenses, thus lowering operating expenses; and increase on-time shipping performance from 70% to more than 95%. The production simulation model also located and resolved many interrelated bottlenecks and identified how fluctuations in volume or demand timing would affect the system. The simulation model also identified the impact of “late” business on the manufacturing schedule, enabling the company to realize more than $1 million in additional sales. 

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A South Carolina-based consulting firm that applies the principles of synchronous back-office integration to customer forecast and actual demand assists one of the world’s largest manufacturers of holiday wrapping paper—responsible for 30–40% of worldwide production— to increase production to meet the challenges of seasonal demand.